Ecomdigest Home Decor & Furniture Newsletter - 09.12.2024

Laura Ashley’s New Line, Snapchat’s Shopping Surge, and your Roadmap to Digital Marketing Excellence in 2024

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EcomDigest
September 12, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

Bed Bath & Beyond is shaking things up by going wholesale with its first home textiles license. In a move that screams "we're not just an e-commerce site" Beyond Inc. has inked a deal with Pem America to produce a range of home textiles.

Think fashion bedding, utility bedding, sheets, bath, window, and soft home décor. This isn't just a local gig; it's international, baby. Marcus Lemonis, the chairman with a flair for the dramatic, insists that making a profit solely through e-commerce is a pipe dream. He points to Amazon's diversified model as the gold standard.

So, where can you snag these licensed goodies? Only at mass-market retailers, off-pricers, and online marketplaces. But don't expect to find them on bedbathandbeyond.com—nope, they're keeping it exclusive.

Pem America is already gearing up to showcase a few preview items at the New York Home Fashions Market starting Sept. 16. Lemonis describes the brand vision as "aspirational and attainable" a nod to his mom who juggled three jobs but still managed to shop there. The plan? A tiered assortment, starting with two levels but aiming for a "good-better-best" lineup.

And this is just the beginning. Beyond Inc. is eyeing more licensing deals in other Bed Bath & Beyond categories. So, stay tuned for more retail drama and maybe a few more surprises.

Tesco's F&F has launched its first homeware brand, F&F Home, featuring over 1000 items. The range, developed by in-house designers, focuses on neutral palettes and timeless styles. Chief Executive Jan Marchant emphasises the brand's commitment to quality and trendiness, mirroring their fashion offerings.

DK Household Brands has appointed Tom Hamer as the new Managing Director for the UK & Ireland. Hamer aims to drive innovation and market expansion, focusing on enhancing product diversity and retailer support. Reporting to Group CEO Jacob Oesterhaab, Hamer will play a crucial role in the company's growth strategy.

Laura Ashley has partnered with Envogue to design, manufacture, and distribute home products in North America. The new collection, featuring iconic floral prints, will debut this fall. Both companies are excited about combining their expertise to bring Laura Ashley's timeless elegance to a wider audience.

Explore drink tables for around $500, featuring diverse materials and styles. Highlights include Crestview's Pennington with petrified wood, Port 68's Lucite-topped Drake, Currey & Company's whimsical lobster-themed Georgetown, and Global Views' marble-adorned Registrar. Each piece offers unique craftsmanship and design, perfect for adding flair to any space.

The Ultimate Design Lovers Starter Pack offers guides for both novice and seasoned decorators. It covers design movements, essential home elements, architectural styles, and room inspiration. With sections like Aesthetic Index, Design Definitions, Architecture 101, and Room Inspiration, it empowers readers to make informed design decisions and find their unique style.

Performance Platters 🍽️

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Ecomdigest is a Contentive publication in the DTC Ecommerce division