Ecomdigest Home Decor & Furniture Newsletter - 09.19.2024

PLUS: Fospha's Digital Marketing Trends for 2024 & Roblox’s In-Game Shopping Revolution

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EcomDigest
September 19, 2024 • Estimated Reading Time: 6 minutes

Specialty Bites 🍪

After hitting record highs in 2021 and 2022, sales took a nosedive in 2023 due to the pandemic's pulled-forward demand and a sluggish housing market. Companies are dragging their employees back to the office, and that means a makeover for those drab cubicles.

Big names like Amazon and DLA Piper are leading the charge, and design firms are cashing in. MillerKnoll, for instance, is opening swanky new hubs in London and New York, complete with showrooms and studios. Even law offices are ditching the dark wood panels for Zoom-friendly wallpaper and cozy seating areas. It's all about creating spaces that scream "please don't quit" rather than "welcome to your soul-crushing 9-to-5".

Julian Buckner of Vesta notes a shift towards residential touches in office design. Plants, warm colors, and flexible spaces are in. Allison Ballard from Cort echoes this, saying companies want flexibility and collaboration. They're even renting furniture to keep things adaptable. The goal? Make the office so nice that people might actually want to come in. Imagine that!

So, while the furniture market might be down, the office revamp trend is giving it a much-needed boost. Who knew that making an office look like a chic lounge could be a competitive edge?

JELL-O

JELL-O has launched a playful furniture range called The Jelly Collection on Amazon. Featuring inflatable chairs in four JELL-O-inspired colors, each chair includes a built-in JELL-O cup holder. Priced at $30, these nostalgic, Y2K-inspired pieces are perfect for adding a fun, colorful touch to any room.

Rayman Boozer's renovation of a Harlem duplex showcases a daring mix of patterns and colors, creating a welcoming and vibrant home. The project, driven by Boozer's eclectic style and the client's love for color, transformed the space into a sophisticated, durable, and approachable family residence.

Designer Sarah Vaile transformed a 12,000-square-foot Georgian estate in Hinsdale, Illinois, into a balanced blend of formal and functional spaces. Using rich colors, varied textures, and eclectic furnishings, Vaile created a family-friendly yet stylish home, seamlessly integrating traditional elements with contemporary touches.

Tesco's new F&F Home collection offers stylish, minimaluxe homeware at affordable prices. Featuring creamy neutrals and cozy furnishings, the range includes items like a Persian-style rug for £35 and ribbed glassware starting at 50p. Available in-store and online, it promises luxury looks on a budget.

Performance Platters 🍽️

Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:

📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.

🚀 How to access Paid Social's huge scaling potential.

✨ The most effective Google channel of 2024.

🎯 Full-funnel strategies for Meta, TikTok and Snapchat

Let's break down the platform-specific insights:

  • TikTok: Emerging as a powerhouse for efficient new customer acquisition

  • Meta: Maintaining strong performance with competitive CAC

  • Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods

These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.

WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.

Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.

We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury.

Ecomdigest is a Contentive publication in the DTC Ecommerce division